A brief look at the shifts:

In Cultural Shifts, readers are challenged to develop critical reading skills amid widespread misinformation. Evolving definitions of valuable literature are sparking debates on content curation and censorship, and readers are grappling with reduced focus, impacting reading habits.

Digital Shifts bring both opportunities and challenges, as readers navigate an overwhelming abundance of digital content, often leading to decision fatigue. Virtual browsing is subtly reshaping book discovery and influencing reader preferences.

With Engagement Shifts, we’re seeing a revival of immersive, in-person bookstore experiences where readers connect socially and explore books hands-on. Personalised reading is on the rise, with booksellers curating selections much like DJs, while themed merchandise and playlists add a multi-sensory touch to reading.

Business Shifts reveal that self-publishing empowers authors with creative control, transforming publishing into a more democratic and entrepreneurial space. The reading market is thriving, boosted by audiobooks, digital formats, and gamified reading experiences that engage audiences in new ways.

Finally, Content Shifts highlight growing interest in niche subgenres, meeting readers’ demand for more tailored content. Data-driven content and genre-blending, such as romantasy, are also on the rise.