Vivian White is a futures studio where fresh perspectives and creative exploration come together to shape what’s next. We empower others to navigate the future as a space of possibility, not fear. Our work connects today’s challenges with tomorrow’s opportunities, providing clients with the means to redefine concepts, experiences, and business.
We are inspired by the untapped potential of emerging shifts and the stories behind them, shaping insights into tangible strategies. Vivian White brings together diverse perspectives, collaborating with those who share a commitment to shaping meaningful futures. We see the future as an expansive canvas ready to be explored.
THe founder
I'm Virpi Vaittinen, the founder of Vivian White, strategist, futurist, and curator. My work is driven by deep curiosity and a desire to contribute to a tomorrow that inspires positive change.
With decades of experience across futures thinking, design, business, technology, and art, I founded Vivian White as an expression of my passion for exploration and creativity. Through Vivian White, I aim to empower individuals and businesses to embrace change with creativity and strategic foresight. For me, futures work is about inspiring others to see the potential in uncertainty and to craft meaningful, purpose-driven paths forward.
I find inspiration in the serendipity of life—where art, travel, cultures, and encounters converge to bring a little sparkle and fresh perspective to everyday life. I believe in the power of goodness, kindness, and the beauty of the unknown to ignite creativity and new ideas.
OUR PRINCIPLES
Curiosity drives us to question, explore, and uncover new possibilities. It challenges the status quo, deepens our understanding, and opens us to unexpected opportunities. Embracing curiosity allows us to unlock new opportunities.
Creativity is about finding potential in unexpected places. It allows us to connect ideas in new ways, experiment with bold concepts, and transform uncertainty into valuable opportunities.
The future isn’t built in isolation. We partner with experts across disciplines to shape shared visions and meaningful outcomes. Open dialogue and diverse perspectives are essential to our process.
We approach every project with a clear sense of purpose—aligning vision with meaningful goals. Whether exploring new possibilities or refining existing ideas, our focus is on creating lasting value and relevance.
An invitation
At Vivian White, we see the future as a shared journey. Our approach balances a clear-eyed understanding of global complexities with an optimism rooted in opportunity and resilience.
We believe futures work is not about prediction, but empowerment—helping others imagine what’s ahead and find their place within it. As we navigate uncertainty, our aim is to provide clarity, inspiration, and practical tools to act with intention.
Vivian White is an invitation to embrace uncertainty, broaden perspectives, and move with confidence into tomorrow. Together, let's create a future worth dreaming of.
© 2025 Vivian White Oy
Site by Raúl Martín